EP. 33 - Should We Kill The Marketing Qualified Lead? w/ Peter Isaacson

This episode I speak with Peter Isaacson, Chief Marketing Officer at Demandbase. Peter has over 25 years of marketing experience in several different industries working with companies such as Adobe, Castlight Health, MicroStrategy and more. Peter prides himself on his consistent focus on tying marketing strategy to revenue and business results. In our conversation we discuss: The head of marketing’s role in aligning Sales and Marketing The questions marketing leaders should be asking their sales counterpart to build a more aligned partnership How tech has allowed us to scale our knowledge of customer insights How Account-based marketing (ABM) can be an effective strategy for companies of all sizes to close more business with their ideal customers Additional Resources: Account-based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue (book) Engage with Peter on LinkedIn and Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Om Podcasten

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!