The Power of Analytics in Marketing with Mark Stouse - Ep. 48
With the power of analytics, marketing campaigns can be fine-tuned for maximum impact and ROI.
"Math and Analytics can make you a better person."
Mark Stouse is the CEO of Proof Analytics and a former large company CCO and CMO. He has extensive experience in analytics and decision making, and is passionate about operationalizing analytics to empower business leaders.
This is Mark Stouse's story...
I am Mark Stouse, CEO of Proof Analytics. I have a long and varied background in analytics and decision making. I started out in a large company, HP, and my colleagues and I were constantly being cut, our budgets were being cut. I went on a quest to find a way to make better decisions with the data we had. I discovered mathematical models and got hooked. I've seen how challenging it is to operationalize analytics. The whole issue of latency
In this episode, you will learn the following:
1. What is the OODA loop?
2. What is the difference between a cult of precision and a cult of pragmatism?
3. How can a data-driven approach help you win in business?
What was mentioned:
- Multi Variable Regression - https://academic.oup.com/ejcts/article/55/2/179/5265263
- Honeywell Aerospace - https://aerospace.honeywell.com/
- OODA Loop - https://www.techtarget.com/searchcio/definition/OODA-loop#:~:text=The%20OODA%20loop%20(Observe%2C%20Orient,as%20more%20data%20becomes%20available.
- Procter and Gamble - https://www.linkedin.com/company/procter-and-gamble/
- Johnson Controls - https://www.johnsoncontrols.com/
Connect with me:
Mark Stouse
- Website: https://www.proofanalytics.ai/
- LinkedIn: https://www.linkedin.com/in/markstouse/
Sam McKay
- Website: https://www.enterprisedna.co/
- LinkedIn: https://www.linkedin.com/in/sammckayenterprisedna/
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