#132: Reporting vs. Analysis

Who would have thought that we'd get to 2020 and still be debating whether recurring reports should include "insights?" As it turns out, Tim did an ad hoc analysis back in 2015 where he predicted exactly that! Unfortunately, the evidence is buried in the outbox of his email account at a previous employer. So, instead, we've opted to just tackle the topic head-on: what is a report, anyway? What are the different types of reports? What should they include? What should they leave out? And where does "analysis" fall in all of this? We have so many opinions on the subject that we didn't even bring on a guest for this episode! So, pop in your earbuds, pull out your notebook, and start taking notes, as we'll expect a *report* on what you think of the show once you're done giving it a listen! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Om Podcasten

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.