#249: Three Humans and an AI at Marketing Analytics Summit

How good are humans at distinguishing between human-generated thoughts and AI-generated…thoughts? Could doing an extremely unscientific exploration of the question also generate some useful discussion? We decided to dig in and find out with a show recorded in front of a live audience at Marketing Analytics Summit in Phoenix! With Michael in the role of Peter Sagal, Julie, Tim, and Val went head-to-GPU by answering a range of analytics-oriented questions. Two co-hosts delivered their own answers, and one co-host delivered ChatGPT's, and the audience had to figure out which was which. Plus, a bit of audience Q&A, which included Michael channeling his inner Charlie Day! This episode also features the walk-on music that was written and performed live by Josh Silverbauer (no relation to Josh Crowhurst, the producer of this very podcast who also wrote and recorded the show's standard intro music; what is it about guys named Josh?!). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the  show page.

Om Podcasten

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.