Why it Worked: The 'Otto' Surprise
Host Sean McNulty sits with Josh Greenstein, president of Sony’s Motion Picture Group, to break down the studio’s latest theatrical success, Tom Hanks’ A Man Called Otto (a $15 million opening weekend). The two dig into Greenstein’s out-of-the-box marketing campaigns that reached Otto’s broad demographic — from AARP screenings, to an advent calendar, to Hanks’ TikTok debut. Greenstein also talks the studio’s new deal with Legendary, the upcoming Spider-man movie and CEO Tom Rothman’s strategy for making movies. Says Greenstein, “We’re really trying to bring all audiences into the tent.” This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit theankler.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices