Building an Art Career: Candace Carroll’s Journey from Corporate to Creative | Success Tips for Artists

In this episode of The Art Coaching Club Podcast, we dive into the inspiring story of Candace Carroll, an artist who transitioned from a corporate career to pursuing art full-time. Growing up in a creative household with her artist mother, Candace rediscovered her passion for art during the pandemic, transforming a barn on her property into a studio and evolving her style into textured, abstract floral and landscape works. Candace shares her journey of overcoming marketing challenges, growing her audience through Instagram and email newsletters, and balancing painting with business tasks. She also opens up about becoming more selective with commissions to stay aligned with her artistic vision and her excitement for future abstract collections and prints. This episode is packed with actionable advice for artists on finding their unique voice, connecting with their audience, and building a sustainable art career. Highlights include: How Candace transitioned from corporate life to full-time artist Marketing tips for artists (email lists, social media, and word-of-mouth) Overcoming comparison and staying true to your creative path Connect with Candace Carroll on Instagram or on her website.

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Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .