Building Artist Brands: Raquel Serebrenik on Licensing, Product Development, and Strategic Partnerships
In this episode, we chat with Raquel Serebrenik, art historian, digital marketing expert, and co-founder of 4ArtPartners, a company dedicated to empowering artists to grow their businesses through licensing, product development, and strategic collaborations. Raquel shares her journey from studying art to mastering business skills, working with artist estates, and creating an ecosystem to support creators in monetizing their intellectual property. Key topics include: The importance of licensing and product development in scaling an art business Overcoming challenges in transitioning to an entrepreneurial mindset Building a strong brand identity and aligning with intentional partnerships The long-term strategy behind successful licensing collaborations Plus, Raquel offers practical advice for artists, insights into future trends in the creative industry, and details about her upcoming workbook designed to help artists develop their brand and business strategy. Whether you’re an artist looking to expand your business or simply curious about the intersection of art and entrepreneurship, this episode is packed with valuable insights! https://4artpartners.com/