Shelli Beermann of Beermann Art Advisory on Increasing Efficiencies

Enjoy today's conversation with Shelli Beermann. Shelli Beermann has held various roles in the art business world, including artist manager, gallery manager, fine art appraiser, and fine art insurance broker. She is an Accredited Member of The American Society of Appraisers and her reports are compliant in the Uniform Standards of Professional Appraisal Practices (USPAP) set forth by the Appraisal Foundation. She serves as the Vice President of the Appraisers Association of Georgia and a member of Georgia Committee for the National Museum of Women in the Arts. Shelli graduated Cum Laude from the University of Miami with a double major in Finance and Marketing and a minor in Art History. She then moved to New York City to pursue her Master’s of Art degree in art business from Sotheby’s Institute of Art. She graduated With Distinction for her thesis titled Borrowing Against Brushstrokes: Art as an Asset Class and Its Evolution into Art-Backed Lending which explored the use of art as loan collateral. While completing her degree at Sotheby’s Institute, Shelli worked as an intern in the Global Fine Art Practice at Aon Private Risk Management in New York City. After graduation, she accepted a full time position at Aon as Account Executive where she specialized in insurance coverage and risk management for high net worth individuals and their private collections. After relocating to Atlanta, Georgia in 2014, Shelli worked as a gallery manager and appraiser at Spalding Nix Fine Art. She then accepted a position as the business manager for Atlanta-based artist, Sally King Benedict, where she handled day-to-day business operations, marketing, and sales. Shelli has combined her 15 years art industry experience to start Beermann Art Advisory. Originally from Naples, Florida, Shelli resides in Atlanta with her husband and two daughters. When not absorbing all things art, she is cheering on her beloved Miami Hurricanes or planning a beach vacation. You can learn more about Shelli on her website and Instagram.

Om Podcasten

Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .