Marketing Is Not a Dirty Word w/ Nick Clifford: The Art of LiveOps S2E12

What do you think of when you hear the word marketing? If it isn’t excellent storytelling and bringing communities together through trust and transparency, you may want to give today’s episode a listen. Nick Clifford (@SuidmoX), Marketing Director for Phoenix Labs, will transform your thinking around what good games marketing is, what it isn’t, and how to make it work for your studio.Support the show

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The Art of LiveOps podcast provides an in-depth perspective on modern game development and shares stories behind some of the most successful LiveOps strategies. Join our hosts, Crystin Cox and James Gwertzman, as they interview a variety of game development professionals in the industry about their personal experiences creating and operating LiveOps games.