Perry Marshall

Welcome to another enlightening episode of "The Art of Making Things Happen" with your host, Steve D Sims. Today, we dive deep into the power of the 80/20 rule with our special guest, Perry Marshall. Known as the 80/20 man, Perry brings a revolutionary perspective to this age-old principle, particularly in sales and marketing. While most of us understand that 20% of our efforts yield 80% of the results, Perry flips this concept on its head by emphasizing the power of disqualification. In a captivating story about a professional gambler, Perry explains how identifying the right prospects is crucial, much like finding the right marks at a poker table. He illustrates how the 80/20 rule is not just a general guideline but a predictable mathematical pattern applicable in myriad contexts—from business to personal productivity. By mastering this principle, you can significantly streamline your processes, focusing on what truly matters and ditching what doesn’t. We'll also learn how to spot those vital few who can make a real difference, rather than wasting time on the trivial many. Perry's insights are backed by practical applications and scientific explanations, making this episode a must-listen for anyone looking to maximize their efficiency and results. Enjoy the episode and discover how to make the 80/20 rule work for you in ways you never imagined.

Om Podcasten

Founder of one of the top personal concierge services in the world, and an expert marketer within the luxury industry, Steve has been quoted in various publications & TV including the Wall Street Journal, Forbes, London’s Sunday Times, South China Morning Post and many more. A best selling Author with "BLUEFISHING - the art of making things happen”, sought-after consultant and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice! Want to sing with your favorite rock star, be serenaded by Andre Boceli, walk the red carpet at A List Oscar parties, Dive to the wreck of the Titanic – these are just a few highlights of what Steve has been asked to provide for his clients. He makes the impossible, possible, after all he is quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine An entrepreneur in the truest sense of the word, Steve is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible. So whats the podcast about? A series of conversations and view points on how to communicate, build relationships and grow loyalty from the widest range of guests you could imagine. Searching the widest extremes to speak to people that have made a life from their ability to communicate or without that ability they would simply not be able to do what they have! Why should you listen? Because the art of communication and building relationships is still not available on the app store!