Scaling Your Business Through The Channel Strategy With Alec Stern

Marketers often avoid working for small businesses because of the perceived difficulty in finding an effective scaling strategy. One of the most effective time-tested scaling strategies out there is the channel strategy, where you essentially send your marketing message to other people and let them do the marketing for you. This strategy allows you to scale your business gradually but sustainably. Joining Steve Sims on the podcast to talk about this is Alec Stern, the Cofounder of Constant Contact and several other successful startups. With more than 25 years of experience as a founder, mentor, investor, and hyper-growth agent for companies across various industries, Alec’s take on marketing for small businesses is a must-listen for everyone who wants to succeed in the business.

Om Podcasten

Founder of one of the top personal concierge services in the world, and an expert marketer within the luxury industry, Steve has been quoted in various publications & TV including the Wall Street Journal, Forbes, London’s Sunday Times, South China Morning Post and many more. A best selling Author with "BLUEFISHING - the art of making things happen”, sought-after consultant and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice! Want to sing with your favorite rock star, be serenaded by Andre Boceli, walk the red carpet at A List Oscar parties, Dive to the wreck of the Titanic – these are just a few highlights of what Steve has been asked to provide for his clients. He makes the impossible, possible, after all he is quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine An entrepreneur in the truest sense of the word, Steve is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible. So whats the podcast about? A series of conversations and view points on how to communicate, build relationships and grow loyalty from the widest range of guests you could imagine. Searching the widest extremes to speak to people that have made a life from their ability to communicate or without that ability they would simply not be able to do what they have! Why should you listen? Because the art of communication and building relationships is still not available on the app store!