#56: Proven Copywriting Strategies that Convert with Ryan Johnson
On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.
Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.
I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.
Here's a taste of what people have to say about Ryan:
"It's rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through -- including the words, the tone, the frequency, even the invisible threads -- is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive." -- Ramit Sethi, I Will Teach You To Be Rich
"This is great stuff, Ryan, and I think you're dead-on on 99% of it." – Ryan Deiss, Idea Incubator / Traffic & Conversion Summit
"Ryan, your writing is so good that I've been struggling to find a way to express how awed I am by what you sent me. It's amazing." – Andrew Warner, Mixergy
I also announce a NEW scholarship winner for my FB ADvantage Facebook ads training program. It's kind of a funny story for why I'm announcing a new winner and I explain what happened here today.
In Today's Episode, You'll Learn:
- Ryan breaks down how he recommends setting up a launch -- from the email copy, the ads, the sales pages, landing pages, etc.
- What’s the very first thing someone should consider when they sit down to write copy? Ryan talks about the framework he recommends working within.
- What are some big mistakes novice copywriters make and how to avoid them.
- Tips for writing headlines that convert.
- Strategies for writing in your own voice.
- How writing copy for an ad is different from writing copy on a landing page.
- Copywriting resources Ryan recommends if you want to improve your copywriting skills.
There is GOLD here in this conversation with Ryan! Enjoy...