#74: How to Build Your Marketing to Scale Using Key Metrics
On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.
This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.
I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.
On Today's Episode, You'll Learn:
- How to build your marketing to scale using key metrics
- Why setting performance targets for your paid traffic is the foundation of growing your business
- David shares the concepts of "back against the wall" and "laughing to the bank” and how to use these for the best results possible
- We talk about how much you should spend on your ads too get the best ROI possible
- And he also shares tips and strategies for tweaking your sales funnel for better results