002 - How to Get People to Do What You Want--Without TELLING Them to Do It
When you tell someone what you thing they should do or think, and they haven't gone there yet with their own thinking, AND if the suggestion is off-target, the natural reaction is resistance. Which is exactly what many salespeople do every day. Here's what you can and should do instead in order to help people to take the action you want, and have them feel good about it, even thinking it was their idea.