096 Avoid Tom Cruise's Mistake: Stop When You Have Them at Hello

Remember in the movie, Jerry Macguire, Tom Cruise's impassioned make-up speech to his wife? And then after finishing she says, "You had me at hello." That is similar to what salespeople do every day... talking too much, when the customer already is sold. Often with negative outcomes. You'll hear what to avoid, and what TO say to close the deal, and not "buy it back."

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Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.