114 The Mishandled $8000 Pizza Order

The people who directly interact with prospects and customers ARE the company to those buyers. One screw up by one person can cause them to never buy there again. And most of these people who interact with buyers don't realize the true lifetime value of a customer. Such was the case of the pizza shop owner Art had tried to order from. This will get you thinking about the real value of your customers, how important every interaction is, and what you can do to maximize them.

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Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.