164 A 400-Year-Old "Trick" to Deal With Resistance

We won't diffuse resistance by telling someone they are wrong. That just strengthens their defenses. The best way is to first agree with their side of the position, and then help them see the other side. There are writings that show this was taught 400 years ago. You'll hear how it was used then, and how you can use it now.

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Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.