303 Use "How?" Instead of "Why?" to Get Better Results

Asking someone "Why?" they do or say something has the potential to put someone on the spot and feel like they need to defend themselves.  A scientifically-proven better option is to word questions with "How?" In this episode you hear the reasoning, and specific examples of how to use "How?" to get more and better information, build relationships, and make more sales. 

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Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.