306 How to Be the Most Interesting Person in the Room (Or on the Call)

We explore the art of being genuinely interested in others—both in social settings and sales conversations. Inspired by observations at recent holiday parties, Art shares how most people fail to listen effectively, turning conversations back to themselves instead of encouraging others to share. This behavior isn’t just socially frustrating—it’s costly in sales. Learn to recognize critical "problem/trigger words" like “We’re noticing…” or “The problem is…,” and discover simple, powerful questions to dig deeper, uncover pain points, and build trust. By staying curious, listening intently, and prompting prospects to share more, you’ll not only get better information but also create emotional connections that drive results. You'll hear how to master the techniques of “Tell me more about that” and “What’s causing this?” to transform your conversations, make yourself more interesting, and ultimately close more sales.

Om Podcasten

Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.