13: Susan Westwater | Your Content Guide to Voice-First
Susan Westwater is a co-founder of Pragmatic Digital, an experience consultancy who helps clients navigate the modern digital landscape to develop solutions that are relevant to clients’ customers and business. Susan uses customer-centric approaches and content strategy skill sets to achieve business growth. That same approach fuels Pragmatic's mission to develop Voice experiences that are useful and usable. With a career that includes agency and client-side experience, Susan has managed global, national and regional brand launches and content initiatives across a range of industries. She is also a leadership member of Women in Voice. In this week’s episode of The Artificial Podcast, Nick chats with Susan Westwater about developing content for Voice-First platforms like Alexa, Google Assistant, Siri, and Cortana. Susan shares her insights as a content strategist and offers some amazing tips that brands can begin using today to create their own “Sonic Brand” across the various Voice-First ecosystem. Susan also shares some best practices when it comes to strategizing for Voice and explains why audio-based content has seen such rapid growth over the last 5 years. How to contact Susan: LinkedIn: https://www.linkedin.com/in/susanjwestwater/ Twitter: @SJW75 Email: susan@pragmatic.digital Website: https://pragmatic.digital What do you want to learn about in the world of AI and Voice-First? Interested in becoming a guest? Send an email to Nick Myers at nickm@redfoxcreate.com. Follow Nick On: LinkedIn: https://www.linkedin.com/in/nick-myers-15290359/ Twitter: @therednickm Instagram: @therednickm Want to learn more about how RedFox AI can help give your brand a voice through the power of AI and Voice-First? Visit https://redfox-ai/com.