034 - Getting Over the Fear of Promoting Yourself
Anne Tochka is a visual artist based in Cape Cod. Before becoming a full-time painter, she attended Pratt Institute in Brooklyn, NY. She now brings this training to her current work, using brush strokes and color to describe the complex beauty in her surrounding world. Anne is the perfect guest to talk to about how you can go from very resistant when it comes to promoting yourself to finding strategies that fit your style, are authentic to who you are, and… that actually work! Anne was so gracious during the interview sharing what has worked and not worked in her art journey and how artists can and should get over their fear of marketing. Conversation Highlights: How narrowing down your business’ focus facilitates your marketing What you can do about the voice of resistance that says you can’t promote yourself Why you need to be ready to invest in yourself before asking your clients to invest in your art PLUS: A bunch of great nuggets of wisdom to help you promote your art! Links and resources: Website: https://www.annetochka.com/ Instagram: https://www.instagram.com/annetochka_studio/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!