036 - Engaging Your Audience
Our guest today is David duChemin, a best-selling author, photographer, and a bit of a firebrand where the creative life is concerned. David spent the last fifteen years travelling the world as a humanitarian photographer, and leading creativity workshops. Drawing on a previous twelve-year career in comedy, David has great wisdom to share on the importance of consistently building and engaging with your audience as an integral part of your marketing plan. Catherine and David discuss the ups and downs of being a creative, the importance for artists to understand and do their own marketing and how vulnerability and empathy are key to authentic and successful marketing. Conversation Highlights: How to make your marketing a gift for your audience What you can do to market your work if you don’t enjoy writing Why social media is good, but not as good as email marketing PLUS: What’s the opportunity that you are missing? Links and resources: DavidduChemin.com theaudienceacademy.com ABeautifulAnarchy.com mycontactsheet.com Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!