042 - Carving your Niche as an Independent Artist
On today’s episode, we meet Gwyneth Leech, a visual artist living and working in New York City. Her focus is the visual drama of construction sites in Midtown Manhattan, where she is recording the incremental yet rapid building process as the city undergoes major physical and demographic changes. Leech's fascination with construction sites as subject matter dates to 2015, when a 40-story building began to go up in front of her studio window on West 39th Street. She was losing a view she loved, but she decided to give this unwelcome change her full attention and made scores of drawings and paintings as the new building rose past her13th floor workspace and blocked the view. During the interview, Gwyneth and Catherine talk about the niche she carved for herself, her wonderful career as an independent artist and the unexpected group of collectors that now purchase her art. Conversation Highlights: Why Gwyneth turned an unfortunate event into an opportunity How she was able to work with a group of collectors that even galleries can’t get a hold of Why the know-like-trust factors are so important to understand the long sales cycles in the art world PLUS: If you can’t get them to come see your work, take the work to them! Links and resources: Website: www.gwynethleech.com Instagram: https://www.instagram.com/gwynethleech/ The Monolith documentary: https://www.gwynethleech.com/documentary Interview in Modern Steel Construction Magazine: https://lsc-pagepro.mydigitalpublication.com/publication/?i=728374&article_id=4156445&view=articleBrowser&ver=html5 Podcast: https://www.aisc.org/modernsteel/resources/field-notes-podcasts/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!