234. Get Heard, Get Clients: Podcast Guesting for One Person Businesses

Have you ever wondered how to get in front of the right audience without constantly chasing leads?

In this episode, Christina Lenkowski shares how solopreneurs can use podcast guesting as a powerful tool to build credibility, attract clients, and grow their businesses. From pitching yourself with confidence to turning interviews into lasting opportunities, you’ll learn exactly how to make guest podcasting work for you.

Episode FAQs

I don’t have a huge following. Can podcast guesting still work for me?

Absolutely. You don’t need a big audience to get results from podcast guesting, you just need the right audience. Focus on smaller, niche shows that attract your ideal clients rather than chasing big-name podcasts. Those intimate, topic-focused audiences are often more engaged and more likely to convert. Think quality over quantity.


How do I find the right podcasts to be a guest on?

Start by leveraging your network. Ask peers, clients, or your online community what shows they listen to. Then, use the Podcast Piggyback Method Christina mentioned: search for someone who shares your target audience, look up the shows they’ve been on, and explore similar ones. Tools like Apple Podcasts and ListenNotes make it easy to spot patterns and find aligned shows.


How can I measure if podcast guesting is actually helping my business?

Track results in a few simple ways:

  • Add a “How did you hear about me?” question to your intake forms.
  • Use a unique link or promo code when sharing your offer on shows.
  • Review your growth quarterly (email list, website traffic, social followers).
     Remember, podcast guesting builds long-term trust and visibility, so results often compound over time as people hear you on multiple shows.

Om Podcasten

*Formerly known as Solopreneur: The One-Person Business Podcast* Welcome to The Aspiring Solopreneur, the weekly podcast that dives deep into the world of solopreneurship. Join us as we bring you insightful interviews with industry experts and successful solopreneurs who have mastered the art of running their own businesses. Are you a solopreneur looking for guidance on how to attract clients? Or maybe you're searching for ways to stay motivated and overcome the challenges of working alone. Perhaps you're even struggling with the intricacies of taxes and financial management. No matter what obstacles you face, The Aspiring Solopreneur Podcast is here to provide you with the knowledge, inspiration, and practical advice you need. In each episode, our hosts, Joe Rando and Carly Ries, sit down with a diverse range of guests, including seasoned solopreneurs, marketing gurus, financial experts, and productivity specialists. Together, they unpack the secrets to solo success, sharing their personal stories, strategies, and actionable tips. Learn from those who have paved the way before you, as they reveal their tried-and-true methods for growing their company of one. Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro! Access LifeStarr Intro: https://www.lifestarr.com/lifestarr-intro-for-solopreneurs