LinkedIn algorithm - WTF is it and how does it work?

Desperately trying to figure out the LinkedIn algorithm? LinkedIn's algorithm has long been a source of frustration for content creators, with many feeling at the mercy of an opaque system that often seems to favour certain types of content over others. This episode looks into the complexities of the LinkedIn algorithm, exploring various opinions from our seasoned LinkedIn experts who have navigated its challenges. The guests bring personal anecdotes, discussing their own experiences with posts that flopped despite their expectations, emphasising that the algorithm's whims can be unpredictable. Ultimately they seem to come to a consensus: while it’s crucial to be aware of the algorithm, there are more important factors to consider...Thanks as always to: Katie McManus (host of The Weeniecast)Michelle J Raymond (host of Social Media for B2B Growth)John Espirian (LinkedIn consultant and Espresso community head honcho)Philip Charter (Copywriting coach)Fred Copestake (Sales trainer)TL;dlisten?00:00 Ignore algorithm; prioritise audience preferences for content.04:48 Content creation is crowded now, there's less reach.06:40 Consistency and engaging content boost social media growth.17:16 Focus on audience needs, not content format.

Om Podcasten

The secrets and hidden quirks of LinkedIn, the world’s largest professional networking platform. We're uncovering the controversies behind certain connections, the sketchy truths around the 'influencers', and the reality surrounding LinkedIn’s underbelly. Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements. From scams and fake gurus to the effectiveness of networking and the value of true connections, we leave no feature untested. But we don’t just stop there – we also bring in industry experts to share their insights on LinkedIn, their strategies, and the harsh realities of professional networking behind the scenes. Our mission is to provide you with a critical, humorous, and sometimes scathing look at LinkedIn, so that you can see it with fresh, savvier eyes. Whether you’re an avid LinkedIn enthusiast, a disillusioned lurker, or just a bystander who's curious about what really goes on behind the scenes of Microsoft's supposedly professional online circle-jerk, this podcast is for you. Follow the podcast now in your favourite app to get new episodes straight into your library!