LinkedIn - Cringe vs Credibility

Welcome to The Asylum, where we don’t just touch on subjects, we dive deep and emerge with actionable insights. I’m Neal Veglio, your host, and in Episode 5, "LinkedIn - Cringe vs Credibility" we're breaking down the do’s and don’ts of utilising LinkedIn for effectively building your professional network. We're shedding light on the hidden pitfalls and golden opportunities this platform has to offer, all while keeping it real and engaging. Whether you're new to LinkedIn or finding your way back after some time off, this episode is packed with valuable lessons that you won't want to miss. From debunking myths about LinkedIn experts to sharing practical advice on creating a genuine profile, we've got you covered.In this episode, Tracy Bedwell advises on how to find credible LinkedIn trainers who understand more than just daily posting. She talks about strategies that can genuinely boost your engagement, such as participating in LinkedIn groups and utilising Sales Navigator. Meanwhile, Michelle Eshkeri breaks down the elements of a professional LinkedIn profile, particularly focusing on the banner and the importance of connection quality over quantity. Sophie Lee gives us a fresh perspective on thought leadership, emphasising the need to be clear and consistent about the value you provide. As you listen, you’re going to learn how to create a professional yet authentic LinkedIn profile that stands out, how to engage meaningfully on the platform without falling into the trap of artificial engagement, and why focusing on solving customer problems can lead to better results than just promoting your products. By the end of this episode, you’ll have a comprehensive understanding of LinkedIn fundamentals that many overlook. You’ll be better equipped to build genuine connections, avoid common pitfalls, and navigate the intricate balance between being professional and being true to yourself. So, let’s get into it and start transforming your LinkedIn experience from a mundane task into an exciting professional venture.Guests this episode:Katie McManus (host of The Weeniecast)Michelle J Raymond (host of Social Media for B2B Growth)John Espirian (LinkedIn consultant and Espresso community head honcho)Philip Charter (Copywriting coach)Daniel Hall (Spotapod)Fred Copestake (Sales trainer)

Om Podcasten

The secrets and hidden quirks of LinkedIn, the world’s largest professional networking platform. We're uncovering the controversies behind certain connections, the sketchy truths around the 'influencers', and the reality surrounding LinkedIn’s underbelly. Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements. From scams and fake gurus to the effectiveness of networking and the value of true connections, we leave no feature untested. But we don’t just stop there – we also bring in industry experts to share their insights on LinkedIn, their strategies, and the harsh realities of professional networking behind the scenes. Our mission is to provide you with a critical, humorous, and sometimes scathing look at LinkedIn, so that you can see it with fresh, savvier eyes. Whether you’re an avid LinkedIn enthusiast, a disillusioned lurker, or just a bystander who's curious about what really goes on behind the scenes of Microsoft's supposedly professional online circle-jerk, this podcast is for you. Follow the podcast now in your favourite app to get new episodes straight into your library!