Episode 1 - Sport is a business, BWF's challenges and new equipment.

CK and Viktor dive straight into this first-ever episode of The Average Not Average Podcast. They introduce Viktor's new equipment series and discuss BWF's challenges as a sporting regulatory body that needs to do business and potential solutions.The pair also discuss the importance of branding and how much impact it delivers over an extended period.Listen in, leave your comments and follow us on all the social media platforms for additional content.

Om Podcasten

Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions. Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations. Get ready for engaging conversations and follow along!