The time and cost it takes to build things has come way down for all kinds of startups. So, unless you are deep in the R&D game, the answer to, “How long have you been working on this?” takes on deeper significance, says Seedcamp’s Reshma Sohoni. The speed to market, and the speed with which competitors also crop up, has vastly increased since Sohoni co-founded the London-based seed investment in 2007. “Particularly in the world of consumer and SaaS it is (now) an execution game, and a go-to-market game rather than it is fundamentally tech infrastructure as a moat,” Sohoni says. “So, a lot of our questioning and push is around the brilliance (a founder demonstrates) around go-to-market."