Michael Musandu grew up in Zimbabwe and South Africa before heading to the Netherlands to study computer science as an undergrad and then in graduate school. While shopping for clothes online Musandu had the experience, as many do, of never seeing someone like himself in the smiling fashion scenarios that were presented on his phone and laptop. For Musandu, it was yet another example of the lack of diversity and inclusion in the world he saw around him. His response? He would build the "people" he never had a chance to see.