3 steps to building a lead list for 2024
In this episode, Thibaut outlines a three-step approach to building an effective lead list for 2024. He introduces the concept of the Ideal Customer Profile (ICP) Matrix and provides practical advice on identifying ideal customer companies and titles, as well as how to segment and enrich these profiles for successful prospecting.Main Topics CoveredUtilizing the ICP Matrix to define ideal customer companies and titlesStep-by-step guidance on segmenting customer profiles based on firmographic criteriaStrategies for identifying different types of buyers: Above the Line (ATL), Below the Line (BTL), and InfluencersTips for building and enriching a segmented lead list using tools like amplemarketAn invitation to participate in a giveaway for a free one-year access to amplemarket's search featureImportant LinksSign up for the Tactical Selling Newsletter to access detailed ICP Matrix examples and additional resources: Tactical Selling Newsletter