4 steps to building a problem calculator, with Thibaut Souyris

In this episode of the B2B Sales Podcast, Thibaut unveils the power of creating a problem calculator for effective prospecting. Learn how to identify significant, quantifiable problems, connect them to measurable metrics, and build a compelling before-and-after calculator. Thibaut shares the strategy to tease this calculator in prospecting messages, capturing curiosity and prompting more replies.Main Topics CoveredIdentifying Prospect Problems: The importance of finding massive, quantifiable issues your prospects care about.Connecting Problems to Metrics: Matching the identified problem with a metric your solution directly impacts.Building Before-and-After Calculators: Creating a simple yet impactful calculator to showcase the potential improvement.Teasing the Calculator in Messages: Crafting prospecting messages that tease the calculator to capture curiosity and prompt replies.Important LinksSign up for the Tactical Selling Newsletter for further assistance: Tactical Selling NewsletterAccess the example problem calculator: Calculator Example

Om Podcasten

The B2B Sales Podcast addresses topics at the core of B2B sales, such as sales development, sales training, and sales coaching. This podcast will help salespeople such as Sales Development Rep (SDR), Account Executive (AE), or anyone in sales management discover new tactics and implement them within their sales organizations. While the topics covered could benefit anyone, the B2B sales podcast's focus is on Tech sales and EMEA sales Skip and Thibaut interview weekly thought leaders, experts, and veterans in B2B sales in the show, which is brought to you by SalesLabs, the B2B sales training for tech sales teams