Episode 18 - Personalization or Relevance. What's more important when prospecting? With John Barrows, CEO of JBarrows LLC

In this new episode, Ara receives John Barrows, for an eye-opening conversation on what personalization and relevance look in cold outreach.John is a legend in the world of SaaS sales. He has trained reps at Salesforce, Slack or Salesloft and he is one of the most recognized voices in the industry.In this interview, you will discover how to personalize your cold outreach, why every AE should still prospect and you will discover how John lands meetings with his top 25 accounts.You can find John on LinkedIn here.Go check JBarrows here.Go listen to Make it Happen Mondays here.Enjoy the show!

Om Podcasten

The B2B Sales Podcast addresses topics at the core of B2B sales, such as sales development, sales training, and sales coaching. This podcast will help salespeople such as Sales Development Rep (SDR), Account Executive (AE), or anyone in sales management discover new tactics and implement them within their sales organizations. While the topics covered could benefit anyone, the B2B sales podcast's focus is on Tech sales and EMEA sales Skip and Thibaut interview weekly thought leaders, experts, and veterans in B2B sales in the show, which is brought to you by SalesLabs, the B2B sales training for tech sales teams