Your recipe for a perfect Reciprocity Resource, with Thibaut Souyris

Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share the exact system I follow to create a reciprocity resource. This approach will tease your prospects' curiosity and help you start more conversations, leading to more meetings. Learn how to use this method effectively in your prospecting efforts.Main Topics CoveredCommon challenges in prospecting and the importance of starting conversationsStep 1: Find a publicly available marketing resource related to your prospect's problemStep 2: Convert the resource into a useful checklistStep 3: Tease the resource to engage your prospectsExample template to use in your outreachLinksSign up for the Tactical Selling newsletter: Sales Labs Tactical

Om Podcasten

The B2B Sales Podcast addresses topics at the core of B2B sales, such as sales development, sales training, and sales coaching. This podcast will help salespeople such as Sales Development Rep (SDR), Account Executive (AE), or anyone in sales management discover new tactics and implement them within their sales organizations. While the topics covered could benefit anyone, the B2B sales podcast's focus is on Tech sales and EMEA sales Skip and Thibaut interview weekly thought leaders, experts, and veterans in B2B sales in the show, which is brought to you by SalesLabs, the B2B sales training for tech sales teams