"Brand as a Rorschach Test" with Tom Suharto, Global Strategy Lead at Forsman & Bodenfors

In this episode of The Bad Podcast, An Advertising Podcast, we get inside the mind of Tom Suharto, Global Strategy Lead at Forsman & Bodenfors. From cutting his teeth in research to leading strategy on a global scale, Tom's career path is anything but linear—unless you count the 400-page data reports he once sifted through. We talk cultural codes, creative instincts, and why trusting your gut is the real killer app. Our Favorite Stories Tom's journey from working in research to leading gl...

Om Podcasten

We're here to talk about the bad, the ugly, and what good advertising actually is with insight from the industry’s top creative minds. Hosts Amelia and Brian are ad agency creatives on a mission to talk to every capable creative director, copywriter extraordinaire, art directing dynamo, swiss army social strategist, ECD, CCO, PFD, and SOS about what the f&$k a good ad—and ad industry—even looks like.  The Bad Podcast seeks to answer the question that echoes through every corner of the creative world: is this good?