Why Lowering Your Fees Isn't Always the Answer [Ep 39]

Are you considering lowering your fees to attract more clients to your private practice? If so, this episode is a must-listen for you! Today, I delve deep into a common yet critical mistake therapists often make - lowering their fees to increase revenue when they actually have a marketing problem. Join me as I explain how this seemingly beneficial strategy can result in long-term issues such as an overbooked schedule, reduced income, and ultimately, burnout.But don't worry, it's not all negative! I will share with you how to determine if what you're experiencing is truly a fee issue or a hidden marketing problem and help you craft an effective marketing strategy that will not only attract more clients but also enhance your credibility and generate more sustainable income! By the end of this episode, you will know how to identify and resolve your marketing problem and see why prioritizing quality over quantity leads to a more sustainable and fulfilling private practice. So, are you ready? Let’s tune in!Topics covered in this episode:Are you making the common mistake of lowering your fees to attract more clients?How to identify if your financial problem lies in marketing or your fee structure.The pitfalls of lowering your fees to build your client base.How you can improve your marketing strategies to attract the right clients without resorting to lowering fees.How to identify and solve marketing problems at different stages of your client journey.Handling money objections during sales calls.Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing MoneyResources from this episode:Work with me 1:1 coaching: www.thebadtherapist.coach/private-coachingDevotional Sales Practice: www.thebadtherapist.coach/shop/p/devotional-sales-practiceMarketing Strategy Clinic: www.thebadtherapist.coach/shop/p/marketing-strategy-clinic-qa-with-feliciaTherapieSEO: www.therapieseo.comRelated episodes:Ep 5 Marketing Mindset Shifts You Need to Make to Fall in Love With MarketingEp 6 Mastering Your Marketing StrategyEp 7 My Secret to Turning 10 Min Intake Calls Into Paying ClientsEp 29 Improve Your Website Instantly with This Simple Practice Ep 30 How to Build a Strategic Website That Will Bring More Clients to Your Practice With Sarah Busse Quote:"Lowering your fee doesn't actually solve this problem. In fact, it moves you backwards."- Felicia

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Are you a private practice therapist tired of ‘good therapist conditioning’ b******t, who wants to make more money and enjoy being a therapist again? Welcome to The Bad Therapist Show! This podcast is the go-to resource for current and aspiring private practice therapists who want to attract more clients, increase their revenue and scale their practice - all without burning out or hustling 24/7. Join your host, Felicia Keller Boyle, aka The Bad Therapist®, a six-figure private practice owner turned business coach as she challenges the status quo and helps therapists in private practice earn more money, increase their impact, and expand beyond the one-to-one practice model. Using Felicia’s proven Liberated Business™ method, therapists at all stages of business have been able to grow their income while becoming even better therapists and she’s on a mission to help you do the same! Tune in each week for answers to questions such as: 👉🏽 How can I grow my private practice? 👉🏽 How can I attract more clients to my private practice? 👉🏽 How do I market myself as a private practice therapist? 👉🏽 What are the best marketing strategies for therapists? 👉🏽 How can I optimise my website to attract more clients? 👉🏽 How to create a scalable offer as a private practice therapist? 👉🏽 How can I raise my rates in private practice? 👉🏽 Do therapists need to network to grow their practice? Subscribe and follow the show wherever you listen to podcasts and start growing a practice custom-made for you so you can live the life you truly desire. Because bad therapists make the best therapists.