How to make a radio trail

30 seconds to impress: how to create radio trails that will make your audience sit up and listen. BBC Radio Cross Trails producer Dominic Ross, BBC Radio 4’s Anne-Marie Luff and Celador Radio’s (The Breeze, Jack FM) James Stodd offer their advice.

Om Podcasten

Essential listening for the broadcast production, journalism and technology communities. Your guide to everything from editorial and craft skills to taking your next step in the industry. Practical advice on all aspects of TV, radio, journalism.