BBP 137 : How to Identify Your Ideal Client and Get Their Attention

You’ve heard the advice before that in order to get more clients, you need to speak specifically to your ideal client. There’s a reason this advice is everywhere, it works! But no one actually give you the step by step info on HOW to identify your ideal client and once you’ve identified them, what will you do with that info? What exactly comes next? Let’s clear all that up in this episode! Join me as we dive deeper into WHY you need to identify your ideal client, HOW to do it and then WHAT to do next to connect with your ideal client and get them booked in as a client. P.s. this episode comes with a free workshop to on how you nail down your ideal client and create a full profile just for your business. But you’ve got to listen to get the deets. Listen Now: Apple Podcasts | Spotify | Google Podcasts . . . or click the player above to listen right now.   Episode Highlights and Takeaways: Free Workshop at the BeautyBusiness Hackers (6:17) How to identify your ideal client? (7:22) Anthea’s amazing story (16:25) Links:http://www.beautybusinesspodcast.com/workwithadam Sharing is Caring! “Remember that your marketing is there to grab attention, that’s its goal. So if it’s not connecting specifically with your ideal client, you’re wasting your time.” – Adam Chatterley – Help a colleague or someone you know who’d be interested in sharing this quote or episode.

Om Podcasten

Adam Chatterley from BeautyBusinessSecrets.co brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.