BBP 180 : How to Create Killer Promotions

I admit it, I was wrong! I'm changing my advice regarding mass marketing events such as Black Friday and Cyber Monday. ...because, if you can't beat 'em, join 'em! In recent years, they have become synonymous with excessive discounts, resulting in significant potential business revenue losses if you're not careful. And that's why I'm not a fan. However, recent statistics have caused me to change my mind and my advice regarding events like Black Friday and Cyber Monday. I'll share what these are in the episode. I'll even go one better and give you a 7-step process for creating unique promotions that get attention and bring in vast amounts of revenue while protecting your profit margins. I'm even going to share my two favorite promotion ideas you can use today if you want to maximize Black Friday this year even if you haven't got any plans yet.

Om Podcasten

Adam Chatterley from BeautyBusinessSecrets.co brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.