Behavior Change Algorithms with Susan Murphy
Real-Time Behavior Change Algorithms with Susan Murphy In this thought-provoking episode of the Behavioral Design Podcast, hosts Aline and Samuel explore the cutting edge of AI in behavioral science with Professor Susan Murphy, a world-renowned expert in statistics and behavioral research. The conversation dives into Susan's groundbreaking work on micro-randomized trials and just-in-time adaptive interventions (JITAI) to create personalized, real-time behavior change algorithms. Together, they explore the role of reinforcement learning in adapting interventions over time, tackling ethical challenges, and sustaining user engagement in a rapidly evolving world. This episode also includes a fun "To AI or Not to AI" quickfire round and Susan’s reflections on the "frontier" nature of behavioral science today, making this a must-listen for anyone passionate about technology, psychology, and innovation. LINKS: Susan Murphy's Faculty Page Learn more about JITAI Heart Steps Study Nuance Behavior Website TIMESTAMPS 01:00 – AI Voice Assistants in Everyday Life 07:22 – Introduction to Susan Murphy 08:06 – Micro-Randomized Trials Explained 11:08 – Just-in-Time Adaptive Interventions (JITAI) 27:19 – Reinforcement Learning and Behavioral Science 35:15 – Adaptive Algorithms for Personalized Support 40:30 – Micro-Randomization and Personalized Interventions 45:19 – Maintaining Engagement in Digital Interventions 49:51 – The Frontier Nature of Behavioral Science 51:39 – Quickfire Round: To AI or Not to AI 57:13 – Ethical Considerations in AI and Behavioral Science -- Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: nuancebehavior.com. Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more. Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business. Get in touch via podcast@habitweekly.com The song used is Murgatroyd by David Pizarro