Psychological Targeting & AI with Sandra Matz
Exploring Psychological Targeting and the Power of AI with Sandra Matz In this episode of the Behavioral Design Podcast, hosts Aline and Samuel sit down with Sandra Matz, leading expert on psychological targeting and Associate Professor of Business at Columbia Business School. As a computational social scientist, Sandra uses Big Data analytics and experimental methods to study human behavior, uncovering how psychological traits influence business outcomes like financial well-being, consumer satisfaction, and team performance. The conversation covers how digital footprints from social media, GPS data, and more are leveraged to create psychological profiles, shaping everything from advertisements to decision-making. Sandra provides unique insights into the controversial Cambridge Analytica case and discusses the democratization of personalized content generation through tools like ChatGPT. Whether you're curious about personality psychology, the ethics of data privacy, or the evolving role of AI, this episode is a must-listen. LINKS: Sandra Matz: Sandra's Website Her New Book: Mindmasters Relevant Research and Resources: Cambridge Analytica and the Evolution of Psychological Targeting The Social Dilemma Documentary Big Five Personality Model Explained Moral Foundations Theory Overview TIMESTAMPS: 02:03 – Personality Tests09:23 – ChatGPT Gift Experiment19:50 – Introducing Sandra Matz21:35 – Understanding Psychological Targeting24:27 – Real-World Examples and Implications34:58 – Cambridge Analytica and Data Privacy39:38 – The Social Dilemma and Personality Representation41:19 – Understanding Personality Traits43:49 – Dynamic Personality and Context46:26 – AI's Role in Psychological Targeting50:32 – Generative AI and Personalized Content58:40 – Ethical Considerations and Future of AI01:11:40 – Final Thoughts and Sandra’s New Book -- Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: nuancebehavior.com. Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more. Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business. Get in touch via podcast@habitweekly.com The song used is Murgatroyd by David Pizarro