Season 8 Teaser

🎙️ **Get ready for a mind-bending journey! Season 8 of our Behavioral Economics in Marketing podcast, hosted by Sandra Thomas-Comenole, is launching on February 1! 🚀 Join us as we unravel the fascinating interplay between consumer behavior and the marketing universe. 🕵️‍♂️ This season, we're putting the spotlight on the cornerstone of marketing—the mysterious 4Ps. 🌟 Explore the intricate psychology behind Product, Price, Place, and Promotion, delving into decision-making biases, pricing illusions, and strategic promotional maneuvers. 🧠💡 It's not just marketing theory; it's a captivating exploration into the minds of consumers and the art of influencing their choices. 🚀 Fasten your seatbelts for a season brimming with eye-opening insights, where behavioral economics converges with the essence of marketing strategy. Don't miss the launch on February 1! #MarketingInsights #BehavioralEconomics #PodcastLaunch #MarketingStrategy #Season8Countdown 🎙️🚀

Om Podcasten

Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.