How To Frame Goals in the Right Way

In this episode of The Leader’s Kit Bag, I explore how two people with the same skills, experience and motivation can produce vastly different results, and why the difference often comes down to the language we use when setting goals.  You’ll learn about: Towards and away-from motivation styles How to spot them How tailoring your language to match can significantly increase goal achievement across your team.  Need More Support? If you’d like support with leadership training, coaching or conference speaking, do drop me a line via chat@ben-morton.com, I'd love to help. 

Om Podcasten

The Leader’s Kitbag is the podcast that reveals what it really takes to lead and scale successfully—whether you’re growing a company, a business unit, or a team inside a larger organisation. Hosted by leadership expert Ben Morton, the show blends practical tips with deep insights through three distinct formats: #1. Leading the Scale-Up – Candid, long-form interviews with CEOs, founders, senior leaders, and authors who’ve faced the real challenges of scaling. These episodes dive into the key decisions, hard-earned lessons, and people-first strategies that made the biggest difference. #2. Leader’s Kitbag Episodes – Short, solo episodes (just 6 minutes) with Ben, sharing no-nonsense leadership and management advice you can apply immediately. #3. Shorts – High-impact clips from interviews past and present—including Leading the Scale-Up and the archive of The Ben Morton Leadership Podcast—designed to give you insight and inspiration in under 3 minutes. At the heart of every episode is the belief that great businesses are built by great people—and that human connection is the true currency of leadership. If you're looking for honest conversations, actionable tools, and a clearer path to leadership success, this is your kitbag for the journey.