Consumer perception of Brand’s Social Media accounts vs individual’s
Futurist, Economist and Business Trends Analyst, Bronwyn Williams on looks at the latest trends on how consumers perceive Brand’s Social Media accounts vs individual’s social media accounts, with latest research suggests that consumers care more about the founder behind the brand than the actual brand itself and want to see the building phase rather than being influenced by the company’s social media accounts.See omnystudio.com/listener for privacy information.