Carbon Negative and Carbon Offsetting

Brands are promising to plant a tree for each can of beer, tshirt, or pair of trainers you buy, offsetting their carbon emissions so they can put an attractive ‘carbon negative’ sticker on a product to show green they - and you - truly are. But how effective is a new forest at offsetting a company’s emissions, what does ‘carbon negative’ really mean, and how do they go about proving they’ve achieved it? Trees are just one type of carbon offset. Another, albeit promising but expensive, option is Direct Air Capture. Could that be the future of long term carbon offsetting? Greg Foot finds out. This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807PRESENTER: Greg Foot PRODUCER: Simon Hoban

Om Podcasten

While Sliced Bread takes a break we serve up… Dough. Dough is the series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the years to come.In each episode, entrepreneur Sam White speaks to industry experts to find out how these products manage to make a profit and what game-changing - and pointless - innovations they have seen in their time.Tom Cheesewright, a technology expert and applied futurist, then offers his predictions on what might be coming beyond the current production pipeline.Episodes of Dough are released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else. Produced by Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in April when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds.