Ice Baths

Do the claims made about Ice Baths hold water?Social media appears to be filled with countless people sitting blissfully in small inflatable ‘ice baths’. Fans of such ‘cold water therapy’ claim that taking a chilly plunge will boost your energy levels, reduce your stress, help you sleep better, and supercharge your recovery after a workout. Listener Laura wants to know if the science backs that up. In this episode, I dip my toe - and the rest of me - into an ice bath to find out. I'm guided by Professor Mike Tipton at the University of Portsmouth, one of the leading academics in the study of cold water and its effects on the body.If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807Presenter: Greg Foot Producer: Simon Hoban

Om Podcasten

While Sliced Bread takes a break we serve up… Dough. Dough is the series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the years to come.In each episode, entrepreneur Sam White speaks to industry experts to find out how these products manage to make a profit and what game-changing - and pointless - innovations they have seen in their time.Tom Cheesewright, a technology expert and applied futurist, then offers his predictions on what might be coming beyond the current production pipeline.Episodes of Dough are released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else. Produced by Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in April when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds.