Toast - Commodore Computers

Why did the best-selling computer manufacturer, Commodore, go bust?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean examines the remarkable story behind the man who founded one of the world's best-selling computer manufacturers. Commodore computers were huge in the 1980s so why couldn't the business adapt to survive in an age when computing became even more popular? Expert commentators and employees reflect on why the company was so successful and what led to its demise. Guests include David Pleasance - a former Commodore international executive and later joint managing director of its UK arm; Tim Danton - editor-in-chief of PC Pro magazine; Dan Wood - a Commodore computers enthusiast.Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.ukSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

Om Podcasten

While Sliced Bread takes a break we serve up… Dough. Dough is the series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the years to come.In each episode, entrepreneur Sam White speaks to industry experts to find out how these products manage to make a profit and what game-changing - and pointless - innovations they have seen in their time.Tom Cheesewright, a technology expert and applied futurist, then offers his predictions on what might be coming beyond the current production pipeline.Episodes of Dough are released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else. Produced by Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in April when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds.