Inside Secrets to building a winning Inbound Marketing Strategy | Ian Stanley - Hubspot S01E04

The night before the Grow with Hubspot event in Brussels we had the chance to meet up with Ian Stanley, Marketing Director EMEA at Hubspot. As the inventors of Inbound Marketing, they know all about the best tactics and practices to building an Inbound Marketing strategy that will boost quality leads and sales for your business. Cheat sheet: What is Inbound Marketing and how to start? - How did the marketing and sales process change over time? - How to attract customers that actually want to buy from you? - Why your current marketing strategy might hurt your brand - Won't there be an overload of content marketing? - Inbound Marketing missteps Enjoy this Inbound Marketing Podcast with Ian Stanley from Hubspot. Any suggestions, feedback or Star Wars jokes? Let me know on Twitter @Dennisvdlo. To learn more on Inbound Marketing and the Hubspot Software, make sure you check out the Hubspot website and blog (www.hubspot.com). If you liked this episode, you can thank Ian for his time on Twitter @meanoiano.

Om Podcasten

Join our mission to kill mediocre marketing and lame branding! We the entrepreneurial spirits, marketing executives, CEO’s and start-up hipsters make our way into the lives of millions of people. With the great brands we create, we have the great responsibility to not be lame. The Better Different puts a stop to boring brands and their annoying marketing tricks and interruptive advertising. We share the stories of the brightest and delighted to inspire each other to create better brands and businesses. We have guests that are experts in the fields of branding, innovative marketing, online business, growth hacking, automated marketing, disruptive business models, internal and employer branding, social media, start-ups and everything else you need to grow your brand. Our guests so far include Alison Stratten from Unmarketing (The Unpodcast), Charles Spence (University of Oxford), Anuraag Trikha (Heineken), Ian Stanley (HubSpot) and Victoria Cornwall (Starbucks). We love to hear your feedback on the show and your guest suggestions on Dennis@thebetterdifferent.com. Follow host @Dennisvdlo on Twitter for the latest trends and articles. Don't be a stranger, we make this show for you!