Ep. 122: Helping operators open new monetization channels w/ Björn Nilsson from FTDx
Ep. 122 features Björn Nilsson from FTDx, which is transforming blocked traffic. Hear him discuss: His career journey through various payment and operator roles, including consulting for Betfair, Unibet, and others. The origins and evolution of Triggy, a product aimed to convert fans into bettors. The founding of FTDx, focusing on monetizing non-local traffic for gaming operators. Challenges in managing regulatory environments and non-monetized traffic. FTDx's simple integration process and the positive reception from early adopters in Finland and Brazil. Insights into FTDx's fundraising process. Lessons learned from Triggy about building sustainable, cash flow positive businesses. His perspective on innovation within the gaming industry, highlighting the influx of new ideas from the US and Eastern Europe. Learn more 👇 ➡️ FTDx website ➡️ Björn Nilsson on Linkedin -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.