Ep. 68: Using gamification to drive betting customer loyalty w/ Dan Taren from Scrimmage
Ep. 68 features Dan Taren from Scrimmage, a retention tool for sports betting operators. Hear him discuss: His experience winning the SBC First Pitch competition, and what he thinks is a recipe for a successful pitch Scrimmage’s origins as a sports betting hedge fund based out of Gibraltar How going through the Techstars accelerator program led to a pivot into the current incarnation of Scrimmage Using gamification techniques to help drive customer loyalty for sports betting operators How he thinks about where web3 and NFT’s fit into the landscape for loyalty-based rewards Why doing something he doesn’t love is “far worse than the anxiety of a company failing” Learn more 👇 ➡️ Scrimmage website ➡️ Dan Taren on Linkedin ================= This episode is brought to you by the Canadian Gaming Summit, which returns to Toronto June 13-15. To learn more and secure your ticket for the Canadian Gaming Summit, visit www.sbcevents.com, and make sure to use promo code BETTINGSTARTUPSVIP for $200 of your pass.