JCPenney Sells Out with Joel Kim Booster and Scott Seiss | 39

When JCPenney, the 100-year-old department store, decided to rebrand in 2011, they sought the best in the biz to give them a makeover. Enter Ron Johnson, the affable retail genius behind the Apple Store. Hailed as a techy visionary, Johnson was supposed to reinvent the brand. Instead, he alienated customers with high prices and a baffling shopping experience. Martha Stewart and a tea kettle that somehow actually looked like Hitler all contributed to this failed experiment that cost the once beloved company billions.  Listen to The Big Flop on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-big-flop/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Fyre Fest goes up in flames, Ashlee Simpson bombs on SNL, and somehow even Taylor Swift couldn’t fix the ill-fated Cats movie. Who doesn’t love a good fiasco?! Join us each week as we dissect the most deliciously disastrous flops in recent history. On Wondery’s comedy & pop culture series The Big Flop, host and TikTok superstar Misha Brown unpacks all-time epic fails from Crystal Pepsi to Google Glass with the help of hilarious, highly-opinionated guests in every episode.Find out what happens when massive hype turns into a major fiasco, and join us as we try to answer the age-old question...Who thought THIS was a good idea?!New episodes come out every week.Listen to The Big Flop on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-big-flop/ now.