JCPenney Sells Out with Joel Kim Booster and Scott Seiss | 39

When JCPenney, the 100-year-old department store, decided to rebrand in 2011, they sought the best in the biz to give them a makeover. Enter Ron Johnson, the affable retail genius behind the Apple Store. Hailed as a techy visionary, Johnson was supposed to reinvent the brand. Instead, he alienated customers with high prices and a baffling shopping experience. Martha Stewart and a tea kettle that somehow actually looked like Hitler all contributed to this failed experiment that cost the once beloved company billions.  Listen to The Big Flop on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-big-flop/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Fyre Fest goes up in flames, Madame Web is panned, the hot new crypto coin crashes. Who doesn’t love a good flop? From Silicon Valley scandals to Hollywood meltdowns - every epic fail has a story worth telling. Join TikTok superstar Misha Brown on Wondery’s The Big Flop as we unpack history’s most fascinating flops, frauds, and fiascos. Whether it’s Tom Cruise’s couch-jumping or Taylor Swift in Cats, we’re dissecting the moments when ambition, ego, and poor decisions collide. Each week, Misha and hilarious guests break down these spectacular crashes and try to answer the burning question: Who thought THIS was a good idea? Because on The Big Flop, the best stories are always about the worst ideas. New episodes come out every week.Follow The Big Flop on the Wondery App or wherever you get your podcasts. Watch new episodes on YouTube, or listen to The Big Flop early and ad-free by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. New episodes every Monday.